II. The
Trends Shaping HR Management - Human Resource responsibilities have become broader and more
strategic over time in response to a number of trends. The role of HR has
evolved from primarily being responsible for hiring, firing, payroll, and
benefits administration to a more strategic role in employee selection,
training, and promotion, and an advisory role to the organization in areas of
labor relations and legal compliance.
A.
Globalization
and Competition Trends – Globalization refers to the tendency of firms to
extend their sales, ownership, and/or manufacturing to new markets abroad.
Globalization of the world economy and other trends has triggered changes in
how companies organize, manage, and use their HR departments. The rate of
globalization continues to be high, and has several strategic implications for
firms. More globalization means more
competition, and more competition means more pressure to lower costs, make
employees more productive, and do things better and less expensively.
B.
Indebtedness
(“Leverage”) and Deregulation – In many countries, government stipends stripped
away rules and regulations. In the
United States and Europe, for example, the rules that prevented commercial
banks from expanding into new businesses, such as stock brokering, were
relaxed.
C.
Technological Trends – Virtual online
communities, virtual design environments, and Internet-based distribution
systems have enabled firms to become more competitive. HR faces the challenge of quickly applying
technology to the task of improving its own operations.
D.
Trends in the Nature of Work – Jobs are
changing due to new technological demands. Dramatic increases in productivity
have allowed manufacturers to produce more with fewer employees. Nontraditional workers, such as those who
hold multiple jobs, “contingent” or part-time workers, or people working in
alternative work arrangements, enable employers to keep costs down.
1.
High-Tech Jobs – More jobs have gone high tech, requiring workers to have more
education and skills. Even traditional blue-collar jobs require more math,
reading, writing, and computer skills than ever before.
2.
Service Jobs – Most newly created jobs are and will continue to be in the
service sector.
3.
Knowledge Work and Human Capital –
This refers to the knowledge, education, training, skills, and expertise of a
firm’s workers. The HR function must employ more sophisticated and creative
means to identify, attract, select, train, and motivate the required workforce.
E. Workforce
Demographic Trends – The labor force is getting older and more
multi-ethnic. The aging labor force
presents significant changes in terms of potential labor shortages, and many
firms are instituting new policies aimed at encouraging aging employees to
stay, or at re-hiring previously retired employees. Growing numbers of workers
with eldercare responsibilities and high rates of immigration also present
challenges and opportunities for HR managers.
1.
Demographic Trends – The U.S. Workforce is becoming older and more
ethincally diverse. Demographic Trends are also making finding and retaining
quality employees more challenging.
2.
“Generation Y” – Born between 1977 and 2002, these employees want fair and
direct supervisors and aim to work faster and better than other workers.
3.
Retirees – Organizations must deal with the large number of people leaving
the workforce. In many cases the number of younger workers entering the
workforce is not enough to fill all of the vacated positions.
4.
Nontraditional Workers – These workers may hold multiple jobs and may be
contigent or part-time employees. Technology is facilitating these alternate
work arrangement.
5.
Workers from Abroad – This is one way that organizations are trying to
overcome the large number of retirees, but the option is sometimes met with
opposition as unemployment increases.
F. Economic Challenges and Trends – All of these trends are
occurring in a context of challenge and upheaval. In Figure 1-5, gross national product (GNP) –
a measure of the United States of America’s total output – boomed between 1940
and 2010.
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