II. HR’s Strategic Roles
A. Introduction
1. HR is increasingly assuming more strategic planning
responsibilities and involvement in the process. Among their contribution to strategic
planning are identification of human issues that are vital to the business
strategic, helping to establish and execute strategy, and forecast potential
obstacles to success. HR Managers can
provide alternative insights and are centrally involved in creating responsive
and market driven organizations.
2. In order to play this role, HR managers need
an in-depth understanding of the value creating proposition of the firm.
B. HR’s
Strategy Execution Role
Strategy
execution is traditionally the heart of the HR manager’s strategic planning
job. The company’s HR strategies should
flow directly from its company-wide and competitive strategies.
C.
HR’s Strategy Formulation Role
1.
HR increasingly plays an expanded strategic planning
role, to include working with top management to formulate the company’s
strategic plans. Formulating a company’s
strategic plan requires identifying, analyzing, and balancing the company’s
external opportunities and threats on the one hand and its internal strengths
and weaknesses on the other.
2.
HR Management is in a unique position
to supply competitive intelligence that may be useful in the strategic planning
process, such as competitors’ incentive plans, pending legislation, and the
company’s internal human strengths and weaknesses.
3.
By working closely with top management,
HR is able to build a persuasive case through a strategy oriented HR system to
shows how the firm’s HR activities contribute to creating value for the
company.
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